CLIENT: GRACE HOMES
PROJECT: COMPANY REBRAND
Since 1997 Grace Homes have been creating high quality, distinctive homes. Having worked with them for a number of years, Muzz Design were commissioned to create a new brand identity to better convey their core values and the high standards that the company is known for.
The brandmark, based around a rose and an infinity concept, was created with the Northamptonshire coat of arms in mind, a nod to where the business started 20 years ago. The site logos follow a similar structure but is unique to each new development.
Over a period of two months we worked closely with Grace Homes to develop a comprehensive set of guidelines which cover the brand mark, colour palette, font usage, image and icon style, large format artwork and brochure design. We will continue to work closely with Grace Homes on the ongoing roll-out of the brand, ensuring it conveys the quality and workmanship of our client.
Throughout the process your creativity and patience shone through. You’ve worked with our feedback to create a brand identity that we are thrilled with and, we feel, truly represents our business. Most importantly, the large amount of positive feedback received from both customers and suppliers alike speaks volumes.